White Day in Taiwan – March 14
Taiwan, as like many other Asian countries, celebrate White Day on March 14. This holiday is tightly connected to Valentine’s Day and it’s observed by men.
White Day is a kind of ‘answer’ to Valentine’s Day gifts, and now it’s men’s turn to give women chocolate, jewelry, lingerie, cookies or marshmallows. It’s expected that the gift from the man should be twice or thrice more expensive, than the Valentine’s gift.
The tradition to celebrate White Day began in 1978, when the National Confectionery Industry Association claimed, that men should pay back women who gave them chocolates and other gifts on Valentine’s Day.